If you’re unfamiliar with Louis CK, check youtube, if you’re unfamiliar with his latest experiment “Live at the Beacon” then you need to go to http://www.louisck.com right now and buy it. Don’t download it, don’t steal it from a friend, don’t whatever, just buy it… it’s $5. Yup, $5 for a DRM-free, region-free, everything-free, file that you can burn to a DVD if you want, watch on your computer, or just immediately throw in the trash if that’s what you want to do, but give this man your money. The special is 100% funded by Louis CK himself, with his own money. He had a company build out a website so he could sell it and he’s giving it away for $5 a pop. It doesn’t get much better than that. It’s kind of like the equivalent to Trent Reznor giving away his new music for free and just asking you to pay if you want, or if you want a physical copy. The best part of this model is that all of the money goes directly to the artist. No greedy record label, no greedy studio or promotion company, nothing, just cash in Louis CK’s pocket. And guess what, if this is a success he’ll do it again. I mean, would you rather spend $20 on a Louis CK DVD and have pennies to go the actual comedian or would you rather spend $5 and have all of that go to him? Seems like a no brainer to me. And don’t pirate this shit either. I’m not going to sit here and tell you not to pirate anything because it’s wrong, but this was put out by the artist and all the money is going to him, not some huge movie studio or record label, so do the right thing. The best part of all is how transparent Louis CK is being on the whole experiment. He did an IAmA on reddit the other day answering a ton of questions and last night he released the statement below on his website where he basically tells you the exact amount he spent and how much he’s made so far.

So give the dude some credit, read the post below/after the jump, visit his site, watch the trailer and buy the damn thing for $5. Shit, I bet you’ll spend more on shitty iPhone games in the next 3 days than this thing will cost.

People of Earth (minus the ones who don’t give a shit about this): it’s been amazing to conduct this experiment with you. The experiment was: if I put out a brand new standup special at a drastically low price ($5) and make it as easy as possible to buy, download and enjoy, free of any restrictions, will everyone just go and steal it? Will they pay for it? And how much money can be made by an individual in this manner?

It’s been 4 days. A lot of people are asking me how it’s going. I’ve been hesitant to share the actual figures, because there’s power in exclusive ownership of information. What I didn’t expect when I started this was that people would not only take part in this experiment, they would be invested in it and it would be important to them. It’s been amazing to see people in large numbers advocating this idea. So I think it’s only fair that you get to know the results. Also, it’s just really cool and fun and I’m dying to tell everybody. I told my Mom, I told three friends, and that wasn’t nearly enough. So here it is.

First of all, this was a premium video production, shot with six cameras over two performances at the Beacon Theater, which is a high-priced elite Manhattan venue. I directed this video myself and the production of the video cost around $170,000. (This was largely paid for by the tickets bought by the audiences at both shows). The material in the video was developed over months on the road and has never been seen on my show (LOUIE) or on any other special. The risks were thus: every new generation of material I create is my income, it’s like a farmer’s annual crop. The time and effort on my part was far more than if I’d done it with a big company. If I’d done it with a big company, I would have a guarantee of a sizable fee, as opposed to this way, where I’m actually investing my own money.

The development of the website, which needed to be a very robust, reliable and carefully constructed website, was around $32,000. We worked for a number of weeks poring over the site to make sure every detail would give buyers a simple, optimal and humane experience for buying the video. I edited the video around the clock for the weeks between the show and the launch.

The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video. They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely. This way, you only paid $5, you can use the video any way you want, and you can watch it in Dublin, whatever the city is in Belgium, or Dubai. I got paid nice, and I still own the video (as do you). You never have to join anything, and you never have to hear from us again.

I really hope people keep buying it a lot, so I can have shitloads of money, but at this point I think we can safely say that the experiment really worked. If anybody stole it, it wasn’t many of you. Pretty much everybody bought it. And so now we all get to know that about people and stuff. I’m really glad I put this out here this way and I’ll certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, I’ll do it here and I’ll continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction.
(Of course i reserve the right to go back on all of this and sign a massive deal with a company that pays me fat coin and charges you straight up the ass.). (This is you: yes Louie. And we’ll all enjoy torrenting that content. You fat sweaty dolt).

I probably sound kind of crazy right now. It’s been a really fun and intense few days. This video was paid for by people who bought tickets, and then bought by people who wanted to see that same show. I got to do exactly the show I wanted, and exactly the show you wanted.

I also got an education. And everything i learned are things i was happy to learn.
I learned that people are interested in what happens and shit (i didn’t go to college)

I learned that money can be a lot of things. It can be something that is hoarded, fought over, protected, stolen and withheld. Or it can be like an energy, fueled by the desire, will, creative interest, need to laugh, of large groups of people. And it can be shuffled and pushed around and pooled together to fuel a common interest, jokes about garbage, penises and parenthood.

I want to thank Blair Breard who produced this video and produces my series LOUIE, and I want to thank Caspar and Giles at Version Industries, who created the website.

I hope with all of my heart that I stay funny. Otherwise this all goes to hell. Please have a safe and happy holiday, and thank you again for all this crazy shit.

Sincerely,
Louis C.K.

louisck.com

About The Author

What started as a hobby has turned into so much more. The site has changed over the course of the years, but we just try to write about what we enjoy.