KITT Car Stolen or Publicity Stunt

Here is a video of some sort of unveiling of the KITT Car from the new Knight Rider show. The car is driven off of a truck and parked in front of the crowd, a person exits the vehicle and runs back towards the truck as another man runs towards the car as fast as he can, gets in and peels out, apparently “stealing” the car. Don’t know if it’s real or just a publicity/viral marketing attempt by the studio to drum up some buzz on the new Knight Rider show, but it all seems a little fishy to me. Wouldn’t there be more security at an event like this?